Press Release


March 7, 2017

Spectrum Marketing & Communications Announces Launch of New Education Services Division

– Spectrum Education Services to provide complete, end-to-end education, workforce development and brand management solutions –


Sunset, SCMarch 7, 2017 – Spectrum Marketing & Communications today announced the launch of Spectrum Education Services (SES). The new education services division has been established to provide complete, end-to-end Education, Workforce Development and Brand Management solutions for educators, social service providers and private businesses across the United States.

“Workforce development is an essential component of community economic development,” said Spectrum Education Services Founder, Robert Basmadjian. “Communities, economic developers and private businesses alike are looking to create, sustain and retain a viable workforce that can support current and future business and industry. It all begins with educating our youth and building a pipeline of highly-skilled workers to meet current and future job demands.”

Educational institutions have traditionally focused on developing and measuring student academic skills. However organizations in both the public and private sectors are looking for ‘work-ready employees’ that also possess basic ‘soft’ skills – the ability to think creatively, collaborate, communicate effectively with peers, and to work together in small groups to solve problems. Spectrum Education Services was established to help close this skills gap.

Spectrum Education Services will provide innovative K-12 education and workforce development solutions that go beyond teaching and measuring traditional skills and outcomes. The organization’s educational programs and tools will focus on improving both student academic and soft skills. Spectrum Education Services will also offer complete, brand management services; providing clients with an opportunity to increase their brand recognition, credibility and philanthropic profiles.

Spectrum Education Services’ products and services include:

Program Development, Implementation and Assessment

  • Curriculum
  • Student Workbooks
  • Training & Support
  • Events & Activities
  • Guest Speakers
  • Data Analytics and Assessment

Content Development and Sourcing

Print & Digital Tool Sets:

  • Curriculum
  • Lesson Plans
  • Workbooks
  • Games
  • Simulations
  • Videos
  • Apps

Program Direction

  • Customer Relations
  • Coordination of Events and Activities With Strategic Partners and Suppliers
  • Sourcing and Procurement of Educational Materials From 3rd Party Vendors
  • Administration and Reporting


Brand Management

  • Advertising
  • Database Marketing
  • Event Planning
  • Publicity
  • Social Media

“Our mission is to provide innovative educational programs and tool sets to engage and challenge students, while at the same time, collaborate with local business leaders to grow their businesses and the communities they serve,” concluded Basmadjian. “The launch of Spectrum Education Services represents our commitment to developing the next generation of leaders through cultivating student financial literacy, STEM and entrepreneurial skills. By working together with other like-minded organizations, we’re confident that we’ll be able to achieve our objectives.”

For more information on Spectrum Education Services, visit

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About Spectrum Marketing & Communications

Spectrum is a full-service marketing communications firm. Founded in 1993, Spectrum was built with the “spirit of partnership” in mind. This philosophy enables our clients to extend their capabilities beyond their core competencies, while helping them to cut costs, optimize resources and shorten their time to revenue. Spectrum’s account team is comprised of senior-level researchers, strategists, writers, designers, and media practitioners. The company’s hands-on business model and extensive network of marketing communications professionals enable us to deliver a complete, end-to-end solution and superior client service…all at an affordable price. For additional information, visit


Robert Basmadjian
Founder & Principal
Spectrum Marketing & Communications
Phone: (864) 868-0202


Complete, end‐to‐end education, workforce development and brand management solutions.